Can Social Media Help Your Michigan Small Business?
Several small businesses have realized the benefits of social media. Some of these companies may even be your competitors.
So…what is stopping you from taking advantage of social media to help your Michigan small business?
Do you think social media is only a fad? Are you afraid that unhappy customers will leave negative comments?
Maybe you want to use social media marketing but you do not have time to learn how to use it.
RELAX….You are not alone. These are common concerns of Michigan business owners. If you are reading this article, you probably want to learn more about social media. You may be wondering if this type of marketing can help bring you more clients.
Myths about Social Media Marketing:
Social Media Myth 1. People will leave negative posts about my company and I will get a bad reputation.
I am sure you have heard the phrase…negative news travels a lot faster than good news. People are afraid that if they validate a social media site as a part of their business, that they also support the whining and negative feedback that may occur. Let’s face it. You can’t please everyone. Even the best companies have some dissatisfied customers.
Fact: Most unhappy customers can be turned around… as long as they feel that you are listening to them.
Social Media provides a new way for you to hear customer feedback; good and bad. Think of this as free advice from your customers. Don’t be worried about the negative comments. Be more concerned with how you will respond.
Social Media Myth 2. Social Media is only a fad.
Facebook, Twitter, Linkedin, Stumble upon, and foursquare. These are more than just some new aps that your kids are playing with. Your customers are using them and so are your competitors. Social media is nothing new either. Although these sites may be new to your company, they have been around for awhile.
FACT: According to the Microsoft Small Business Summit 2008: It is projected that over 50% of new business will come from Social Media Marketing and Internet Marketing campaigns. By 2020 they expect that number to triple.
Social Media Myth 3. If I don’t have a ton of followers, social media will be ineffective.
We all have to start somewhere and with the whole world as your potential audience, the possibilities are endless. However, don’t be discouraged if you don’t have 200 fans after the first week. That isn’t realistic. Rome wasn’t built in a day and neither will your social media marketing campaign.
FACT: Like anything else, if you want good results you need to put in the blood sweat and tears. You must be willing to invest the time needed to build up your audience. Constant participation in social media is required to see significant results.
Don’t have the time but you want results? Hire our internet marketing experts to do the hard work for you while you focus on the clients you already have.
Use social media marketing to help your Michigan small business
Russ Cuthrell is a Michigan SEO Expert and Social Media Marketer with over 24 years of experience in the Information Technology space. He is the owner of Spyder Byte Media, Inc., a Michigan Website Design company located in Shelby Township, Michigan. He has helped hundreds small business owners in Michigan use social media marketing to build client relationships and increase sales.