Russ Cuthrell - SEO Consultant Detroit, MIIn 2016, companies spent $65 billion on Search Engine Optimization (SEO) services, which tripled what was predicted would be spent in 2008. With $79-$80 billion now projected for SEO spending in 2020, according to Michigan’s leading SEO expert, Russ Cuthrell, Spyder Byte Media, SEO has transitioned from an added-value enhancement to a mandatory budgeted expense for every business that relies on the internet for all or a portion of their sales, marketing, and advertising – regardless of size, industry, or markets.

“Ten years ago when web developers first began understanding and utilizing SEO strategies, offering clients SEO services gave them a competitive edge. Today and going forward, SEO is as fundamental to a company’s online profitability as a domain name and a website. And while I continue to offer my US and North American business clients SEO advantages, over the past decade, delivering search engine results – in the form of driving traffic to websites and converting leads to customers – is a much more dimensional, technical process,” Cuthrell said.

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